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Moses Znaimer: TV's Revolutionary


President and Executive Producer, CITY-TV, MuchMusic, Musique Plus and Bravo! Moses Znaimer is known for his creative television production style. An outspoken advocate of the power of television to tell its story through the use of image, Znaimer challenged the hegemony of print in his video manifesto, TVTV: The Television Revolution (1996). MZTV Bio.

MZTV Manifesto

"As a transmitter of information and entertainment, television is acknowledged king. But it's also very effective as a reflector of values and teacher of ideals, often in ways you don't notice.

That's because television is enormously amusing and permanently on tap, everywhere. Even in the bedroom.

On one hand, this convenience has led television to be taken for granted. On the other, when TV is discussed, it's often in an atmosphere of suspicion and alarm.

Though it stands accused of being both a monumental waster of time and a cause of rampant sexuality and casual violence, ours is, in my opinion, the central business of the age, and a tremendous force for good.

There is as much honour in giving the public relief from the pressures of daily life as there is in arming the public with the information and philosophies needed to engage creatively in it.

Whether searching for meaning or searching for escape, viewers have instinctively understood what politicians, academics, clerics and TV's print critics have not - television is not a problem to be managed, but an instrument to be played."

TVTV: The Television Revolution

(A ChumCity Production in association with the CBC, 1995.) Znaimer summarizes his theories of television production in TVTV:

  1. TV is the triumph of the image over the printed word.
  2. The true nature of television is flow, not show; process, not conclusion.
  3. As global television expands, the demand for local programming increases.
  4. The best TV tells me what happened to me, today.
  5. TV is as much about the people bringing you the story as the story itself.
  6. In the past, TV's chief operating skill was political. In the future, it will have to be mastery of the craft itself.
  7. Print created illiteracy. TV is democratic. Everybody gets it.
  8. TV creates immediate consensus, subject to immediate change.
  9. There never was a mass audience, except by compulsion.
  10. Television is not a problem to be managed, but an instrument to be played.

TVTV Critiqued

Moses Znaimer on the Net

History of Television

Baird's television apparatus

J. L. Baird and his Television Apparatus