DEKON Productions. (c)Judsen Garside 2002.

Virtuality:


Contents:

Introduction

Memex

Linking

Hypertext

Intertextuality

Virtuality

Hypertext Theory

Juxtaposition

Publishing

Design

Conclusion

Beginning

Links

In his book Neuromancer (1984), William Gibson describes cyberspace as being a consensual hallucination. There has to be an agreement by readers to allow themselves to participate in the virtual environment of reading. Reading, in this sense, is assumed to be virtual the readers' minds create the world of the novel through their imaginations, and it is this imaginatory world of the virtual space that has been consensually agreed upon to be a hallucination.

The same applies to the virtual environment of the internet. Echoing the ideas and words of media theorist Marshall McLuhan--what appears on the screen isn’t real. The images and worlds that we think we see on a TV or computer screen are actually visualized within our mind’s eye, thus reducing all that we see on the screen to a hallucination. To support his argument, McLuhan uses the standard cathode-ray TV set as his example. He says that there is never a complete image on the screen because the cathode ray paints the back of the screen every 30th of a second. By doing this, the cathode ray paints half of the screen each time, and for the image to appear complete, your mind fills in the faded half of the screen. A similar example can be made of old film projectors and cinema. Film shows us a series of still framed images, and runs them past us at a speed in which they appear to be moving as one complete image; in fact, they are separate frames, and our minds work to complete the movement of this virtual show.

Taking this into account, George Landow says:

[A]ll texts the reader and the writer encounter on a computer screen exist as a version created specifically for them while an electronic primary version resides in the computer's memory. One therefore works on an electronic copy until such time as both versions converge when the writer commands the computer to "save" one's version of the text by placing it in memory. At this point the text on screen and in the computer's memory briefly coincide, but the reader always encounters a virtual image of the stored text and not the original version itself; in fact, in descriptions of electronic word processing, such terms and such distinctions do not make much sense.

We can see that the reader is not reading the actual text, but is reading a virtual representation of the original text.


© Judsen Garside 2002. Fair dealing applies.