To publish your work on the internet, you will need a few things: an FTP (File Transfer Protocol) program, a computer, a connection to the internet, and server space. Once all of these prerequisites have been arranged, then the publishing can begin!

In her article Bookworms Into Butterflies, Laura Fillmore mentions five points relevant to online publishing:

it's immediate it's global it's interactive it's kinetic it's multimedia.

It's Immediate:

This all depends on how quickly you upload the hypertext file to your server. As far as I know, I cannot edit and create files on my server. I must first write my text on my computer, then I can upload that information to my server. On the whole, I would say that internet publishing is immediate compared to paper publishing, because I can publish at home within the space of a few hours, compared to in a warehouse across the country after a few months.

It's Global:

This is a subjective statement. The internet is global, in that it does circle the globe, but it is not truly global because not everyone in the world has access to it.

It's Interactive:

The internet has the ability to engage readers with the text by adding what Janet Murray calls agency: the ability to act on the text. Readers can also link out of the text--a hazard of interactivity!

It's Kinetic:

The internet can cause publishing to become kinetic through the use of associative links, animations, and choice. There are so many options for the reader, making the internet akin to a large house where each room is accessible through every other room, and where links are doorways.

It's Multimedia:

Well, an article that has been published online is multimedia. But in being multiple media, the article changes when it is viewed online. It changes into a new medium. The Internet is a courier for these new media, and by having multiple media in a hypertext document, the publisher has morphed the older multiple media into a new medium through the combination of the previous media. The old media have become streamlined into a new medium that is quicker, more involving, and free-flowing.